Brand Manager - Barcelona

General Description of the Role

The Brand Manager is responsible for building long term equity on the Aperol brand and to ensure this brand equity translates into the achievement of short term volume, market share and profitability targets.

Mission/Objectives

To design and implement the appropriate marketing plan.

To ensure that the local specific needs of consumers are understood and addressed whilst ensuring alignment of the strategy and execution with the global positioning and brand guidelines.

Key Responsibilities and Activities

The Aperol Brand Manager is responsible for developing and implementing the annual brand plan, in line with volume targets and A&P budget

This encompasses the generation of brand communication platform/concept, route to market, RSP recommendation, ATL and BTL activities definition and deployment

Also the alignment with Trade Marketing on the customer requirements and tailor made activities, visibility and POS tools, for on and off trade channels

The brand manager will also participate in the development of the budget plans with medium/long term vision

Others responsibilities: Coordinate Market Researches, assess and follow the competitive set situation, pre and post analysis according to ATL and BTL actions

Key Relationships

Internal: Trade Marketing Team/ Sales Team / Finance Team/ Global Marketing Team

External: PR, Media and experiential agencies, Research Institutes /Customers

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